When it comes to managing your money, choosing the right financial professional is critical. While both wealth managers and financial advisors offer valuable guidance in planning for retirement, these experts cater to different types of clients and financial needs.
This guide will help you understand the difference between the two, what services they offer, how they charge, and how to choose the right one for your financial situation.
What Is a Wealth Manager?
Wealth managers specialize in working with high-net-worth individuals and provide a comprehensive suite of services, including:
- Investment Management tailored to your financial goals
- Estate planning for passing down wealth
- Tax Strategies to reduce liability
- Retirement and education planning
- Risk Management and insurance coordination
They often collaborate with your other professionals (like CPAs and attorneys) to ensure your full financial life is coordinated.
What is a Financial Advisor?

Financial advisors offer more accessible planning for clients at all income levels. They may help with
- Budgeting and saving strategies
- Debt Management
- Investment portfolio creation
- Insurance and retirement planning
- Basic estate and tax planning
They’re regulated by FINRA and may hold certifications such as CFP®,CFA®, or PFS. Some specialize in areas like retirement, small business, or family planning .
Fee Structures: What’s the cost?
Advisors might get paid through commission-based, fee-based, or fee-only plans.
Type | Typical Client | Fee Range | Structure |
Wealth Manager | High-net-worth individuals ($2M – $20M+) | Typically 1% – 3%+ of assets under management (AUM) | Fee-only or fee-based |
Financial Advisor | General public / mass affluent | Typically 0.25% – 2% of assets under management (AUM) | Fee only, fee-based, or commission |
- Fee only: Paid directly by clients. No commissions minimizes potential conflicts of interest
- Commission-based: Earns from selling financial products. May create bias in recommendations.
- Fee-based: Combines client fees and commissions
Specialization and Clientele
Wealth managers focus on affluent clients with complex financial needs, such as estate planning, trusts, and tax shelters. Financial advisors serve a wider audience and often assist clients with fewer investable assets or more targeted needs.
Key Differences Between Wealth Managers and Financial Advisors
Clientele and Customization
Wealth Managers: Work with ultra-wealthy clients and offer deeply customized strategies
Financial Advisors: Work with individuals across income brackets, offering more flexible and accessible advice.
Fee Comparison
Wealth Managers: Often charge more than 3% depending on account complexity and assets
Financial Advisors: Typically charge up to 2%, with many using tiered or hourly fee models.
Regulatory and Asset Requirements
Wealth Managers: May require $2-$5 million+ minimum assets to begin services.
Financial Advisors: Have low or no minimums and are regulated by FINRA and the SEC.
Should You Choose A Financial Advisor or Wealth Manager?

Picking a money expert requires thorough thought about costs, offerings, and standing.
- Define Your Financial Needs
- Do you need full service wealth management or targeted financial planning?
- Interview Potential Advisors:
- Sit down with potential advisors and ask about scope of services, clients served, and how they’re compensated. Use online tools like Bankrate or SmartAsset to find good pros near you.
- Evaluate Qualifications and Experience:
- Look at their credentials, work history, and usual client types. Seek respected certificates (CFP®, CFA®, ARPS, or PFS) and check their professional status. Sometimes advisors will have certain certifications geared towards specific planning like retirement planning.
Key Considerations When Choosing Between a Financial Advisor and Wealth Manager
- Fee Structures and Services Offered:
- Compare how these professionals charge for their services. Wealth managers often charge a percentage of assets managed, and their fees can vary based on the account size. Financial advisors might offer more flexible pricing models, including hourly rates or flat fees.
- Minimum Asset Requirements:
- Understand the minimum asset requirements. Wealth managers typically require a higher investment minimum, which can be as steep as $2 million at some firms like Fidelity, or even $5 million at Vanguard.
- Type of Advisory Service:
- Decide if you need a broad spectrum of financial services or if you have specific needs. For comprehensive financial management, a wealth manager might be suitable, while a financial advisor could be better for more targeted advice.
These steps and considerations will help you navigate the selection process, ensuring you choose a financial professional who best aligns with your financial objectives and can provide tailored advice to secure and enhance your financial well-being.
Conclusion
Choosing between a wealth manager or a financial advisor depends on your financial situation, life goals, and the complexity of your needs
Wealth managers are ideal for high-net-worth individuals seeking full-service, long-term strategies
Financial Advisors are better suited for individuals looking for focused, flexible, support with building and protecting wealth.
Evaluate your needs, do your research, and choose the expert who can guide you toward financial clarity and confidence.
FAQs
It depends on your wealth and needs. Wealth managers offer complete solutions for affluent individuals, while financial advisors serve a broader range of clients.
If you have $2M+ in investable assets and need support managing complex financial goals, a wealth manager can be a great investment.
Advisors focus most often on investments, while wealth managers take a more comprehensive approach to your long-term financial well-being
Most firms require at least $2-5 million in investable assets, though this varies by provider.